The Mixx restaurants are known for the freshest ingredients, healthy recipes, and innovative entrees and sandwiches. We wanted to represent that freshness, and how you built your “Mixx” each time. We worked with Wheat Photography (www.wheatphoto.com) to shoot everything on a white background to capture the look we were going for, and allow us to separate items easily. Their food stylist portioned items out individually to help further the idea and representation of building each salad to your liking. We utilized as much photography throughout the website as possible using multiple sliders in addition to static images on each page.
In addition to the look and feel of the site, we also needed it to be functional in the way of being easily updated by managers at different locations to change the daily specials. Another concern about functionality was the ability of the site to function fluidly on mobile devices and tablets. There are 3 different responsive stages of the website, one for desktop/laptop computers, one for tablets, and another for mobile devices.